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Betfred Sports came in at the last possible second.
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- Betfred launched online sports betting in Colorado on September 10th, 2020, through a partnership with the Saratoga Casino Black Hawk. An official partner of the state’s most popular sports franchise, the Denver Broncos, Betfred offers a stellar in-person betting experience at the Saratoga Casino on top of its online website and mobile app.
It’s no coincidence the sports betting app launches on the day the NFL season starts. The Houston Texans and Kansas City Chiefs kick off the 2020 NFL regular season.
Fans in the CO online sports betting market who want to wager on the game in Kansas City now have another option from which to choose.
The launch of Betfred brings the total to 14 Colorado sports betting apps in the state since the launch on May 1. The mobile app is available on iOS and Android devices.
Petfre (Gibraltar) Limited trading as Betfred & Oddsking, registered in Gibraltar. Petfre (Gibraltar) Limited is licensed and regulated in Great Britain by the.
If the name “Betfred” looks familiar, that’s because they have a multiyear agreement with the Denver Broncos. It is an official partner with the NFL organization.
Included in that deal with the Broncos are plans for a game-day lounge on the south side of Empower Field at Mile High for the 2020 season. The goal is to have the lounge close to the Ring of Fame Plaza.
When it’s completed, it will be the first on-site betting lounge in the NFL.
Betfred has also had its retail sportsbook open since mid-June at the Saratoga Casino in Black Hawk. The sports betting company has a market deal with the casino.
As Bryan Bennett, COO of Betfred USA Sports, said in the press release announcing the launch:
“Launching Betfred Sports online betting in Colorado and Iowa in time for the football season is a significant milestone for us. We look forward to utilizing our various partnerships including the Denver Broncos, Sanford International, Grand Falls Casino & Golf Resort and Saratoga Casino Black Hawk to grow our online base and take advantage of our unique offers.” Gonzos quest slots online.
What can Colorado users expect?
As the news release states, those who download and use the app can expect a seamless betting experience.
One of the huge perks of betting in Colorado is you can do it from the comfort of your favorite chair. That’s obviously the case with the Betfred app, as well.
The release adds that users have access to dedicated pages for college and professional sporting events.
Betfred customers will see real-time updates on a variety of betting types that include straight bets, in-play wagering, parlays, teasers and more. Special offers are also available for Colorado users.
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What is Betfred?
The Betfred Group was founded in 1967 by brothers Fred and Peter Done in 1967 in the UK.
Betfred USA Sports wasn’t started until 2019 and is based out of Las Vegas.
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On top of Colorado, Betfred is now a licensed operator in Iowa and Pennsylvania with Nevada up next, pending regulatory approval.
The agreement will see the 2021 edition of the annual tournament renamed as the Betfred Challenge Cup.
The deal also includes sponsorship of the Women’s Challenge Cup.
Betfred’s has a long-running association with rugby league, as the bookmaker has sponsored the Super League for a number of years and will this year also become the first title sponsor of the Wheelchair Rugby League Challenge Cup.
In addition, Betfred is already title sponsor of the Women’s Super League, winning sponsorship rights in 2019.
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“The Challenge Cup is Rugby League’s oldest knockout competition and even in the challenging circumstances of 2020, we were reminded of its enduring appeal with a national television audience of 1.6m watching Leeds Rhinos beat Salford Red Devils,” Rugby Football League chief executive Ralph Rimmer said.
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“We are convinced that sport will play a key role in the regional and national recovery from Covid through 2021, and determined that Rugby League and the three Betfred Challenge Cups will be a big part of that story.”
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Betfred boss Fred Done added: “The Challenge Cup obviously has a rich heritage and I was also very keen to include both the Women’s Challenge Cup and the Wheelchair Challenge Cup in what is such an important year for the whole sport culminating with the World Cup in October and November.”